Why Sweden?

• Great potential in expanding tourism industry
• The fastest-growing industry in Sweden
• Sweden welcomes new concepts
• Unexploited nature and eco-friendly environment
• Increasing visitor volumes

Attractive tourist destination

The travel and tourism industry is Sweden's fastest-growing industry sector. Visitors volumes and international visitor revenues has more than doubled over a five year period and is expected to double by 2020. Sweden is among top 10 as Best countries for tourism according to World Economic Forum 2009.

Sweden satisfies all requirements for an active vacation in a safe destination with a strong environmental focus. The combination of unique assets such as the natural and clean environment, the international cosmopolitan city life and a rich cultural heritage makes Sweden an attractive tourism destination all year round.